I built a 12-page re-branding website for Atelier Dacko, a custom jewelry brand, using WordPress and Elementor. The project focused on delivering a responsive product showcase with optimized page speed, SEO metadata, and a clean visual identity that reflects the brand's craftsmanship.

Right now, I'm migrating the site over to Shopify to launch a new e-commerce storefront for their upcoming jewelry collection. This involves building custom Liquid templates, setting up the product catalog, and integrating Stripe for payment processing.

For this unnamed client, an AI-focused agency, I developed a custom HubSpot theme with 8 pages from the ground up. The project involved managing the full migration from their legacy theme to the new custom build — mapping existing content, restructuring page templates, and building reusable HubL modules with custom CSS and JavaScript components.

I configured Google Tag Manager analytics for tracking and focused heavily on performance — achieving 90+ PageSpeed scores and a 30% improvement in page load speed through image optimization, lazy loading, and caching configuration. The theme was architected for scalability, with plans to expand into additional service pages and blog integration.

Geeked Out Goods was my first freelance client — a vintage gaming retailer looking to improve their Shopify storefront. I built custom Shopify components and Liquid templates, implementing product display modules and collection page layouts that better showcased their inventory.

A key part of the project was executing JSON data migrations to restructure their product catalog data, along with performing security hardening and technical SEO audits to improve search visibility. This project laid the foundation for my Shopify and Liquid development workflow.